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Essential Content Marketing Tools, Part 1
This entry is part 1 of 2 in the series Essential Content Marketing ToolsLast week, in Building an Audience to Build Your Business, I said that there are two parts to content marketing: creating and...
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Essential Content Marketing Tools, Part 2
This entry is part 2 of 2 in the series Essential Content Marketing ToolsIn Part 1, I shared with your my essential content marketing tools. To recap, they are: HootSuite Hootlet Browser Extension...
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Setting Up HootSuite for Content Marketing Success
In my last article, Essential Content Marketing Tools, Part 2, I explained how to find, save and share content to your social media profiles using a number of useful tools such as HootSuite and its...
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Become a Content Marketing Rock Star
Back around 2001, a Christian Metal band called Oil put on a concert at our church. I’d been dabbling in photography, so when I showed up with my new Minolta SLR (loaded with high-speed film), the...
View ArticleHow to Make Your Video Reach More People
Marketers love online video. But few realize how a simple transcript can help their cause. Last week I won over a marketer who wanted to present her swanky, shiny, high-end company video on its...
View ArticleThe Rise of Web Bots and Fall in Human Traffic
A couple of years ago I reported that 51% of all website traffic was non-human. The study, undertaken by Incapsula, has been updated. We have become the minority: bot traffic has reached 61.5%. I say...
View ArticleSell Like a Yellow Pages Rep, Part 1
Last week, I wrote about how web designers can transition to print. Here’s how to sell digital media like a print rep. Selling Yellow Pages is challenging. Those who don’t leave for greener pastures...
View ArticleSell Like a Yellow Pages Rep, Part 2
This entry is part 2 of 2 in the series Sell Like a Yellow Pages RepLast week, I gave you the first four steps to selling like a Yellow Pages rep. Why would you want to do such a thing? Because Yellow...
View ArticleCopyright 101: The 10 Things to Know About Using Imagery
There’s nothing more terrifying to a client – or more embarrassing to your agency – than receiving a cease and desist letter, often demanding a large settlement, for alleged copyright infringement. To...
View ArticleHow to Create Ads People Want to Click
If you’ve been in the web industry less than 10 years, you don’t realize you’ve been standing on the shoulders of giants. It’s commonplace for those in digital media to disparage print advertising like...
View ArticleAre Most Winning A/B Test Results Misleading?
A recent report by Qubit’s Martin Goodson asserted that Most Winning A/B Test Results Are Illusory, due, for the most part, to such tests being badly executed. According to the author, this is...
View ArticleProven: Great Copywriters Wield Great Power
You can convince anyone. Scroll down to the second point in this article to find what you need the most to become a powerful copywriter. In this article, I will show you how persuasive copywriting can...
View ArticleImproving Your App’s Onboarding UX
Because of the large number of apps available on app stores, there is no shortage of competition for your app. While it's hard work to get users to discover and install your app, that is unfortunately...
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Better Content Creation for the Web
Ask yourself, what is one of the first things visitors look for when they reach your website? Other than a friendly interface for optimum usability, it’s the content. Content makes up the majority of...
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Website Personalization: Shouldn’t Sites be Smarter?
As we all know, the web industry is moving fast. We started with static websites that always look the same and are designed for people sitting in front of a desktop computer. Then we moved to mobile...
View ArticleIncrease Search Traffic by Getting Your Site Recrawled More Often
Search engine rankings are vital to the success of your website. Because they're so important, it's frustrating when you work hard to improve and optimize your site, only to find that your changes...
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